This week’s New Celebrity is a viral fashion icon who hasn’t even turned 20-years-old yet. EstherxLinda took advantage of the COVID-19 lockdown to start posting her best outfits on all social media platforms. Through her unique style and a little bit of luck, she has gone viral multiple times. EstherxLinda has been successful on social media because of her drive, virality, and confidence. Read on to learn some of her advice for aspiring influencers and fashion stars.
EstherxLinda started her Instagram in 2018 and has been posting on Tik Tok for about a year. When COVID-19 regulations were set in place for her city of London, Esther found new ways to entertain herself. “It was a thing I had done out of boredom because of lockdown.” Little did she know, the hobby would transform into a step closer to her career.
Social media algorithms can be very unpredictable, especially on Tik Tok. EstherxLinda can attest to this after going viral on Tik Tok several times for fashion videos. “[It took] Under 24 hours for my first video to go viral.” This overnight success was a major shock to Esther, who never planned on becoming a style influencer. It can seem quite random what Tik Tok videos land on the For You Page. The simplest way to be boosted to the top is to follow popular trends, however this only leads to short-term success. You can go viral for one post but that won’t guarantee you thousands of followers or an equal viewership for the rest of your videos. EstherxLinda pointed out that trends end as quickly as they start. “
To ensure long-term success, it’s best to stay original and to be the trendsetter. Do this by starting a video series surrounding your best content. While this may take longer to earn results, it will bring in followers that are truly interested in you and your material. As long as you remain consistent in your posting schedule, it will get you more followers and increase your overall viewership instead of increasing the number of views for a only single video.
A major characteristic all of your favorite influencers share is confidence. EstherxLinda agrees that this is a major key to becoming a New Celebrity. “There is a lot of hate on the internet… You just need to be confident in what you post.” It is common for people to have insecurities, but exuding confidence can not only help alleviate these insecurities, but it can attract an audience. Esther grew up feeling insecure about the ways she dressed since “a lot of people weren’t dressing like I was.” People are drawn to someone who is confident. “My confidence has always been something I have wanted to work on.” Even before discovering her new style, she had to combat the insecurities she was dealingh with her body. ” Esther shared with New Celebrity that she overcomes negativity by challenging herself.“Trying to combat the insecurity is challenging the insecurity.”
Have you ever wondered how Esther comes up with her fabulous outfit combinations? EstherxLinda has always worn what looks best to her. Instead of taking inspiration from people or social media, she looks to something else. “I have more abstract things that inspire me like art and music.” “I really like graffiti-style art.” Esther has gotten tons of recognition online for her bold colors and unique style combos. Her use of formal pieces like button-downs, corsets, and blazers have become part of her daily style. She prioritizes her pieces based on color, then uses layering and accessories to complete the outfit. “Accessorization can elevate any outfit so much.”
EstherxLinda is on the rise! With over 123K followers and 2.2M likes, Esther utilizes a “just do it” mentality to grow her fanbase. EstherxLinda’s main goal is to inspire others and this is what she thinks is the job of all influencers. Social media influencing is all about being unique, doing what you like, and influencing others. “Be yourself and do what you like… If you like something, go for it.”