This week’s New Celebrity, FurilloStar is a pop star, dancer, and fashion icon that is all about growing his brand. By promoting his music everywhere, building connections, and creating a social media strategy, FurilloStar has accomplished many great achievements in the music industry as an independent artist. FurilloStar has always dreamed of greatness, “I just knew I wanted to be a star.” From a young age, he knew that he was destined to pursue singing and dancing. Keep reading to find out how FurilloStar has built his career to where it is and the advice he has for others.
We can not stress the importance of networking enough. Building a web of connections can only help you. Networking is just another reason to be nice to everyone you can meet. FurilloStar’s friendly demeanor and enthusiastic attitude has only brought good fortune in networking. For many independent artists, radio play is the ultimate goal. After harvesting an old connection and proving his talent, FurilloStar got his song to play on the radio! “The local radio DJ here in Michigan, I know him… I’ve known him for a very long time.” This major success only came from applying himself and keeping in contact with friends who share similar interests.
When discussing how he grew his following to over 16.8K, FurilloStar stressed the importance of building a network of like-minded individuals. You want to find a group of people who share your same values and aspirations. “Focus on finding your tribe.” Social media is a great tool to find the niche group that will support you. If you find your tribe then you can develop this support base that will help you grow on any platform. By knowing who you are targeting, not only will you grow on social media, but your music will reach the right audience. FurilloStar stresses the importance of finding your unique brand. “You have to grow and knowing your brand is what’s going to help you grow because that’s how you’re going to attract people.” It is important to brand yourself so you know what your offering is unique. This can help you figure out who to target and how to best attract an audience.
As a musician, FurilloStar acknowledges that you have to use everything in your arsenal to get your music out there. You want to put your sound in everywhere your audience can listen. Whether that means making it available on all streaming platforms or promoting on every social media platform. “You can try taking 100 shots and only make 10, but you still accomplished 10.” Do not be afraid to promote your music everywhere. There is no shame to it! FurilloStar has been featured on multiple playlists for Tidal, Spotify, iTunes, and so much more. This applies to anything! If you have a new book, film, or podcast you are looking to promote, you should make it available everywhere possible and promote it as much as you can. There are many different social media platforms with millions of users. Use that to your advantage and promote your content for growth.
A major aspect of growth is scheduling and strategy. When you become an influencer on social media you want to be consistent in order to keep your audience engaged and get more people to follow you. Consistency is what attracts an audience. Think of what YouTube channel you are more likely to subscribe to, one that posts weekly or one that posts randomly months apart? FurilloStar sticks to a schedule to keep up with his consistency when he posts to platforms like Instagram. “I like to post at least twice a day.” FurilloStar also utilizes Instagram stories in case the algorithm is not favoring his posts. “[I try to post] at least 5 personal things and 5 career on my story.” But it is important to schedule content for all your platforms, not just one. This is why FurilloStar also makes sure to post “three times Monday through Friday,” on Tik Tok and other platforms. Scheduling your content also helps you to become more organized and helps manage the tasks of being an influencer. It’s important to find what works and is effective in order to grow. Discovering what is effective will take trial and error, but once you find what works it is only a matter of being consistent.
FurilloStar is exactly what he set out to be when he was young, a star. He has built a career in music by networking, sticking to a schedule, and using every platform he can to promote his music. The most important thing to realize is… YOU can do this. Anyone can grow if they know the right way to do it. “Don’t let people make you feel like you’re not the sh*t, because you are so special.”