This week’s Featured Influencer built her platform on self-love, confidence, and individuality. NaomiHeartsXO began her journey in February of 2020 and has now grown her platform to 194.3K supporters. As a plus-size, trans-Chicana, Naomi has faced many adversaries, but her confidence and positive outlook on life have paved the way for her career. Find out what got Naomi started on TikTok, what her platform stands for, and what is next for NaomiHeartsXO below. Keep reading!
When Naomi began her influencer career, she didn’t necessarily have TikTok in mind. The content creator started streaming on Twitch to get her name known in the entertainment industry. Her friends advised her to start a TikTok to promote the Twitch channel. Naomi took their advice and began posting TikTok videos anytime she went LIVE on Twitch, this meant posting inconsistently every other day. By April, she noticed that her following was starting to grow and more people were engaging with her content. This is when she decided to open up and extend her reach. Instead of just posting plus-size content, she decided to share more about her transition story and Latin pride. She now maintains a posting routine of 2-3 times per day to satisfy the algorithm, sometimes Naomi even posts 5 times per day! Unlike most content creators, this New Celebrity doesn’t plan her content. Naomi Hearts admits that she doesn’t keep any drafts, she posts whatever comes to her mind at any given moment. Although it is not the traditional strategy, it has proven effective for NaomiHeartsXO who built up a following of over 100K followers within 9 months. It is important to note that those 9 months came from 9 years of struggling to make it into entertainment. Naomi tried to angle her way into fame in many ways, even auditioning for the X-Factor and Netflix’s Gentefied. Although she struggled for years to get noticed, she always kept a positive attitude knowing that “When it’s your time to make it in what you want to do, it’s going to come.”
The time came for NaomiHeartsXO when one of her videos reached well over a million views. As she stands in her doorway, she says “Whoever said Latinas have big butts lied” and turns around to reveal her smaller bum. Since then, Naomi has seen 14 of her videos reach over a million views. She is happy knowing that people are enjoying her relatable content. However, where there are supporters, there will be haters. Naomi receives a lot of hateful comments that she uses as ammunition. She comes back at the haters with comedy and positivity. “At the end of the day, when you reclaim that power [the haters] don’t have that over you. If you show them that what they are saying doesn’t affect you there is nothing you can’t do. You’re unstoppable.” Naomi understands that in this world, it is not realistic for everyone you come in contact with to like you. There are people, possibly even some around you, that want to see you fail. Some people don’t want you to be successful, but you must believe in yourself and know that you are worthy. “As long as you know you’re going to be successful, as long as you love yourself and you tell yourself you love yourself, then everyone else will just fall into line that wants to be in your life.”
NaomiHeartsXO takes pride in the platform she has built on community and pride. She hopes that her social media inspires others to be unapologetically themselves. “Having a platform that helps people feel comfortable with themselves, makes me feel accomplished.” She encourages others to look at themselves how most people wouldn’t. Society has built standards of beauty that are unachievable by most women, but Naomi is here to remind others to love themselves before looking for love in the wrong places. There is a fine line between cocky and confident, but you must remind yourself that you are beautiful and worthy daily. Not only does Naomi spread the message of self-love on her platform, but she also uses it to speak up on issues that matter to her. She does not stand behind the scenes of social injustices but rather uses her platform to open the discussion because she knows staying silent does more harm than good. That is how Naomi came to create “Black Creator Spotlights” on her page. NaomiHeartsXO recognizes that she grew a platform very quickly, so she uses it to help uplift Black creators to have their voices heard on a new platform. “When you put in your two-cents over something that technically isn’t affecting you, versus just sharing about it or sharing people who have actually gone through the experiences, it’s almost like you’re silencing them”
With all that Naomi has accomplished within the first year of her influencer journey, she is excited to continue taking her path further by working with brands that meet her ideals. She is a huge advocate for small businesses, recalling a few of her first sponsors like Vevvy’s Beauty, InkBox, and a few others. “I pride myself on being a huge advocate of small businesses. I feel like people who have the guts to start a small business and really put their whole heart into it, I’m a huge supporter of that.” The future is bright for Naomi as she plans to start releasing merch, upload more content on her Youtube channel, finish her short film, and announce collaborations with brands we love.
We can’t wait to see what the world has in store for this New Celebrity. Naomi is a strong, confident, and vivacious person that works hard for all that she has earned. Her 194K followers recognize the message of self-love and positivity behind her comedic videos. She hopes that her followers remember to work hard, stand up for what they believe in, and not let the haters get you down. “Reclaim what people say, take the power away from there and turn it into something positive. Turn bullying into comedy and show that it’s okay to love yourself.” Don’t forget to give yourself daily affirmations, work towards your goals, and focus on making yourself happy before anyone else.
TOMORROW NAOMI IS SHARING HER BEST FASHION AND STYLE TIPS. COME BACK FOR HER LISTICLE 5/6 AT 12 PM PST!