This week’s New Celebrity proved to us that being a mom and a creative content creator is totally possible! The beauty influencer who is mommy to two young girls has gone by many names on social media throughout her influencer journey before she was set on KaitKMUA. Kait fell in love with the art of makeup at a young age and has taught herself how to achieve many looks that we see today. The self-taught makeup artist has been working consistently since 2018 to gain recognition for her creative works. Her passion is evident and keeps her followers coming back for more. Keep reading to get Kait’s tips to becoming a successful influencer!
The beauty guru with over 41K followers started with over 1,000 likes on her first viral post. Kait admits “It’s always the looks that I least expect!” when referring to the looks that have garnered her the most attention. The neutral cut crease with blue shimmer seemed so simple to Kait, it was hard to fathom how it went viral. She recalls creating more complex and intricate looks that did not do as well. You never know what the Instagram algorithm will pick up, so always make sure you are creating quality content. To test out her abilities, she created a Rainbow Unicorn Horn. She was hesitant about posting since she was unsure if could pull it off, but after a few Youtube tutorials, Kait was able to create an amazing look that has earned over 100K views. Although the beauty influencer has been working consistently on her social media since 2018 to gain a reputation, Kait has never made money from the platform despite her large amount of likes and followers. The most obvious place to start would be Youtube, but video content wasn’t making Kait happy. Her passion was not in filmmaking, but rather writing. She created KAITKMUA.com, a blog dedicated to beauty and makeup. Kait offers tips and advice to her readers on products, techniques, and so much more!
“If likes come first and passion comes second, you’re never going to get anywhere”. KaitKMUA understands the importance of being passionate about your craft. As mentioned in “KaitKMUA: Makeup Momma”, makeup has become a therapy for Kait. After her firstborn’s last hospitalization in August 2018, Kait began learning and discovering the artistic side of makeup. She delved deep into her creativity to create colorful and unique looks. “I knew I needed to do something creative and that definitely became my outlet.” Unlike other makeup artists on social media, Kait is extremely open about her mental health struggles, which set her apart from other beauty creators. After being diagnosed in 2020 with Bipolar I, she discovered that learning during her depressive episodes helped her overcome certain feelings. Even when she felt too depressed, she still forced herself to pick up the brush and do what she loves.
To avoid putting pressure on herself, she gives herself breaks, but makes sure to continuously post on her social media platforms. Kait told New Celebrity that she tries to build up continuous content. “I try to do a makeup look every day. I feel like to stay relevant and consistent and to keep engagement up on Instagram. You have to keep pushing out content.” When she first started her page, she would only post a photo, but decided to expand on her content by making tutorials for each look. The more content, the better! However, it can become difficult to be consistently inspired, Kait thanks makeup brands for pushing out new products that keep her imagination alive. Companies like Colourpop have collaborated with the talented New Celebrity to send her packages with their new products. (We’re all living for the Lizzie McGuire collection!) Kait enjoys and recommends their palettes as often as she can to create a great, long-lasting relationship with the cosmetic brand. She also follows and shows support for smaller creators that keep her inspiration flowing. “It’s a lot of the smaller ones that push out more artistic content.” Kait has an eye for artistic and colorful designs, she credits this to her past experiences with photography. In 2014, Kait and her best friend, Crystal, started a photography business called “K&C Photography” which became her second passion. It taught her how to take a good picture and work with photo editing software that would prepare her for her journey on Instagram. One lesson she has learned that she hopes all content creators carry with them is to have good lighting. To bring out shimmers, avoid colors washing out, and to make sure your look really pops, you must have great lighting! “I love teaching people the artistic side of makeup because a lot of people don’t understand it.” The talented makeup artist has even played around with the idea of doing a Zoom class for her followers to learn artistic techniques. Until then, she wants to put out more Instagram Lives and IG TVs to get to know her followers on a more personal level. She loves when people get excited when she replies but is still taken aback because of how normal she feels. “I’m just a mom, I’m a normal person.”
KaitKMUA is best known as a blending professional and cut crease connoisseur. The Makeup Momma stays humble on her influencer journey while creating a beauty community, expressing her creativity, and learning more about her passions. With over 41K followers on Instagram, the successful content creator is showing the world what makeup means to her through every post. She hopes that her followers stay true to what they are passionate about, just as she found her way back to makeup.