Kentrell Collins walked into our studio representing Prancing Elites in their legendary green and orange. If there is one thing Kentrell knows, it’s how to brand himself. There was so much to his character that we didn’t know where to begin! When we asked the professional dancer, entrepreneur, model, personality what he categorizes himself as his answer was simple…
“100% THAT B!TCH”
Above all else, Kentrell’s passion is dance. He started by rebelling against his Alabama high school that denied him the chance to audition for the dance team. He gathered a few friends and started performing together as the Prancing Elites! They began dancing at sporting events, including a basketball game in 2013 that flipped Kentrell’s life around. On June 13, 2013, Shaquille O’Neal posted a tweet saying: “SHAQTIN A FOOL PRESENTS. THESE DUDES B JAMMIN.” reacting to a video of a routine they did at a game! The team was now being looked at more seriously than ever before. No later, the team was dancing in parades that garnered state and nationwide attention. Their most viral performance occurred when the Prancing Elites stirred controversy in the conservative town of Semmes, AL. However, this minor incident led to major opportunities for Kentrell and the Prancing Elites.
Production companies began to reach out to the unique dance group. The group was between two major companies who would give them the boost they needed to get Prancing Elites the recognition it deserves. Ultimately, it was up to the Prancing Elites, did they want to be big fish swimming in a little pond or little fish swimming in a big pond? The team decided to move forward as large acts in a small niche, rather than small acts in the huge atmosphere of pop culture. It ended up being the best decision for them! They were featured on The Real, Tosh.O, and given their own series on Oxygen, “The Prancing Elites Project”.
The year is now 2021 and Kentrell Collins can proudly say that he has not worked a “clock-in” job since 2012 thanks to his leadership with the team. As a dancer, reality star, and entrepreneur, Kentrell’s resume still looks very full. He even explained to New Celebrity that he still gets paid for his SAG jobs like “Tosh.O” from years ago. Each time his episode airs, he receives a quarterly check! Apart from the SAG opportunities, he has also enjoyed many other aspects of being on TV. He went on to mention that “You can inspire people by just being who you are.” He loves inspiring others to be just as bold and unapologetic as he is because that is how he has gotten so far in his career. He knows that his platforms have allowed him to pursue the dreams and passions he has always wanted to make a living from. “If you have different businesses and goals. Now that you have a platform, you are able to attain those things.”
Kentrell has recently opened up Studio 705 in Atlanta, GA. It is a full-service dance, photography, and videography space. Industry professionals can rent the space for classes, photoshoots, and other events. Kentrell also offers a co-working space where small businesses like barbers and makeup artists are able to set up shop. He hopes to add a second studio onto his listings in the next 5 years, but a studio in LA is in the plans for the next 12 months! Through Studio 705’s success, Kentrell has also faced a lot of doubt, as any entrepreneur normally does. His advice is to never give up. There will be days that you don’t make money, your product doesn’t sell as much as someone else’s, you feel like you made a mistake, just remember you had a purpose for making the decision in the first place. “If you give up on that purpose, what’s the point of wanting to be an entrepreneur?” Trust your instincts and don’t look back because the money never stops for a business owner. “We don’t have it where we can go clock into someone’s job. Every waking hour, every time of the day or night is always going to be about your business.” At any point, an email or call can come in about his studio, or Prancing Elites and Kentrell must be ready. It doesn’t matter if it’s 3 am, he knows that if he has a job to do for his business, he is the only one he can rely on to get the job done right. His hard work has led him to multiple business ventures and opportunities. “I can say because of my consistency, I am able to say that I haven’t had a job and actually feel comfortable saying that I haven’t had a job since 2012… Besides booking TV shows.”
Since doing his makeup for the first time during the basketball game that Shaq tweeted, it has been mandatory for the Prancing Elites to wear makeup to every event and appearance. His love of the art translated into a great opportunity for Kentrell Cosmetics. “I was at a point where I was constantly getting makeup done by people all around the world and they’re always pulling out products. So I was like It would be cool if they could pull out my own product one day.” Kentrell imagines his makeup being pulled out in front of Beyonce and other celebrities by makeup artists wanting to share their KC products! Right now the cosmetic line includes an eyeshadow palette called “Elite”, liquid bronzers, and shimmery powders. This collection is special to Kentrell because he designed it all himself, including naming the shades after the important things in his life like 2004, a burgundy color representing the year he started dancing, and Jamming, a blue shade that honors Shaq’s tweet. As the collection grows, Kentrell hopes to expand his product line with concealers, foundations, and skincare products.
With so much on Kentrell Collins’ plate, he assured New Celebrity that the Prancing Elites team is still fully active and going after big opportunities. Unfortunately, COVID-19 is to blame for a lot of their canceled plans. However, this summer, the team hopes to travel and perform in the UK! It is amazing to think about the doors that have opened for Kentrell after going viral on social media. He has grown his empire from a viral tweet and talented dancing. He is now a gifted entrepreneur who continues to build on his brand. Very soon, we’ll see him start dipping his toes into newer forms of media like TikTok and Youtube, where a “Making the Band”-style series is in talks for the Prancing Elites.
To stay connected with all things Kentrell, follow his Instagram and don’t forget to read tomorrow’s Listicle out at noon!